How to Sell a SERVPRO Franchise Business

Sell a SERVPRO Franchise

You can value and sell your SERVPRO franchise business with confidence by learning about the sales process and working with an experienced business broker who understands your local area and industry. His review discusses the valuation and sales process for SERVPRO franchise business owners who are planning their exit strategy. 

About The SERVPRO Franchise

SERVPRO primarialy provides fire and water cleanup services. This restoration franchise is one of the largest in the industry. There are approximately 1,915 SERVPRO locations in the United States. They primarily provide residential services, although many offer commercial restoration services as well. 

How to Determine The Value of Your SERVPRO Franchise Business

SERVPRO franchisors typically sell for 90% to 95% of their annual sales plus inventory. Therefore, every business is unique. Your broker may conduct a detailed market assessment to determine your fair market value (FMV). This includes a review of your financial information (i.e. your SDE) and the application of rule of thumb data (industry multiples). Here is the rule of thumb data for SERVPRO franchise businesses: 

  • SERVPRO franchise businesses sold between 2.03 and 3.93 times the Seller’s Discretionary Earnings (SDE)
  • SERVPRO franchise businesses sold between 3.04 and 4.92 times the Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA)
  • SERVPRO franchise businesses sold between 0.45 and 0.59 times the annual net sales


Of course, other, non-financial factors may apply as well, such as your location, community reputation, the quality of your workforce, growth potential, and reason for selling. 

A 5-Step Sales Process for SERVPRO Franchise Owners

If you are planning your exit strategy, then you should gain an understanding of how the sales process works for SERVPRO franchisors before you begin. Although the sales process may vary, the steps typically include: 

  1. Review your franchise agreement with SERVPRO
  2. Put together your marketing approach
  3. Prepare for the sale process
  4. Marketing, negotiations, and due diligence
  5. Sale closing and ownership transfer

Step 1: Review Your Franchise Agreement With SERVPRO

The first thing you will need to do is conduct an extensive review of your franchise agreement with SERVPRO. In most cases, franchisors are allowed to sell. However, there may be certain requirements that you (and/or the buyer) must meet. You also may need to keep them infrared and receive permission from them occasionally throughout the process. 

Step 2: Put Together Your Marketing Approach

After you receive the necessary approval from SERVPRO to sell, you can then shift your focus toward putting together a marketing plan. Remember, much of the work for the sale happens before you bring your business to market. The notable steps you should take in this second phase are: 

  • Assemble a team (i.e. broker, attorney, CPA)
  • Establish your goals for the sale
  • Determine your marketing channels (i.e. networks, databases, etc.)
  • Set a (tentative) sales timeline
  • Meet your business partners (if applicable0 

Step 3: Prepare for The Sale Process (i.e. Collect Your Documents)

Once you have established your sales approach with the assistance of your broker (and other members of your team), the next step is to prepare. This notably involves a collection of your financial, legal, organizational, and franchise documents. Your broker can assist you with preparing the documents you need, which may include (but is not limited to) your tax returns, profit and loss statements, cash flow statements, balance sheets, franchise agreement, a copy of your insurance policy, lease information, and an employee list. 

Step 4: Marketing, Negotiations, and Due Diligence

Finally, the time has come to bring your SERVPRO business to market and find a buyer. Your broker handles the marketing process for you, along with your input throughout the sales process. Keep in mind, confidentiality is incredibly vital, and your broker should only use private channels to find a buyer. Since negotiations between buyers and sellers are often filled with emotions, your broker should also guide this process as well to ensure a professional process that helps both sides reach a fair deal. 

Lastly, once you have received a letter of intent (LOI) from a buyer and you have received approval from SERVPRO to proceed with finalizing the sale, due diligence begins. During due diligence, the buyer has the opportunity to review the documents you prepared in step 3 and may request additional information, a walk-through, and/or meetings with certain employees. 

Step 5: Sale Closing and Ownership Transfer

After you have completed due diligence, then the next (and final) steps are to close the sale and transfer ownership of your SERVPRO franchise business to the buyer; you will also need to notify SERVPRO that the transaction is complete. At the closing table, you (and your attorney) can review the purchase agreement before you attain the final signatures. You will also confirm the payment and update all legal and financial information, along with notifying employees, your insurance agency, etc. 

You should also check: How to Sell a Blimpie Franchise

Speak With an Experienced Business Broker at Sigma Mergers and Acquisitions

Sigma Mergers and Acquisitions has helped hundreds of business owners sell and reach their exit strategy goals in a stress-free manner. Additionally, we have helped many franchisors (for various franchises) sell. If you are planning your exit strategy and would like to speak with a professional and experienced business broker, schedule a consultation with us today. 

Scot Cockroft Business Broker
Hi, I’m Scot Cockroft.

When I founded Sigma Mergers and Acquisitions back in 2003, I had sold my business the year prior.

Now, that can sound good, but let me tell you, back in 2003, it was not easy to sell a business. Not that I’m saying in modern day times it’s easy to sell a business, but back then I interviewed broker after broker after broker, and no one was interested in actually seeing the value that my business brought to the table.


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Sigma is a the leading business broker in with Corporate offices in Dallas/Fort Worth with roots from 1984. Over 600 businesses sold in Dallas, Fort Worth, Texas, Oklahoma and across the South. Sigma provides full business brokerage services with NO upfront fees. We provide Market approach business valuations for business sales. Sigma is passionate about helping business owners achieve their goal of financial security. Contact us today for a free no obligation business valuation. We are here to help you achieve your goals.

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