Selling a Business: Helping your Business Buyer Succeed!

As you prepare to sell your business, you need to think in terms of setting up the buyer for success. Inevitably there will be changes post closing- and many sellers worry that the buyer will want to make too many changes – but how can you avoid “bad” changes in your company, ones that could impair your new investment in a seller’s note?

Three Ways to Avoid “Bad” Changes in Your Business

How do we make sure that the buyer is going to make “good” changes and not make “bad” ones? There are three primary ways to guarantee this:

  1. Find the Right Buyer: As has been discussed in other articles, carefully screening for the right buyer, at the right time, for the right company goes a long way towards a successful outcome, and hiring the right business intermediary to assist in this process is invaluable.
  2. Make Sure The Buyer Has the Right Training: Most of the time, when the buyer makes changes that hurt the business, it is a direct result of their lack of understanding. Make sure that you stick around long enough – or have someone do so in your stead – to make sure that the buyer gets the right training so that all his or her changes are of the good kind.
  3. Make sure your agreement has strong and valid covenants: Covenants are the written guarantees beyond personal guarantees that establish some boundaries of permissible change and required affirmative actions that make success most likely.

Most of the time, when the buyer makes changes that hurt the business, it is not because they chose to do so purposefully. They have no interest in hurting their own business. Usually bad changes come due to a lack of understanding. This lack of understanding might have been corrected if the buyer had been properly trained before taking over the business.

Don’t leave it up to the buyer to initiate the process. Instead, you as the seller should take control of this process. Don’t be passive, either, and ask the buyer how much training they want. They may know what they want, but they don’t know how much they need.

When you are providing the financing for the business, you have an advantage over a bank providing financing. You have the ability to teach the buyer everything that they need to do in order to be successful. A bank cannot do this. In fact, most buyers want you to teach them. But most buyers are NOT going to ask you every question that they should and are NOT going to know how many hours of training that they should ask for.

This is an area that you and your business broker should determine from the very beginning and should be modified once a buyer is located. There is a simple process that you follow to create the training program. You have more things in your head that are true keys to your success and are virtually critical to future success. At my firm, we help you develop this “training program” or, as we call it, “unique process.”

Your Own Unique Process

It is called a “unique process” because this is how your company – and your company alone – does everything from payroll to purchasing, marketing to maintenance. It is a training program that allows anyone with common sense and maybe the slightest bit of technical knowledge (depending on your particular business) that they need to do it the “unique way” that your business does it.

For example, there are hundreds of thousands of janitorial businesses in America, and there may be thousands that clean apartments the exact same way that we did with my first business. (Well, not the “exact same way;” our business was successful because of our unique business approach). It was easy for me to train the new buyer because I was prepared to let him know, step-by-step, how the process worked, from procurement to completion, from how to clean a toilet to how to vacuum the carpet.

You may think to yourself, “Man, if they need to be told how to vacuum then maybe they shouldn’t buy a janitorial business in the first place.” Well, most people know how to clean a toilet or vacuum. But do most people know that the “lines” that are created when you vacuum can cost you hundreds of dollars in profit a day if not done properly? It is true, particularly in the challenging market this buyer was going to be taking over.

Without getting into TOO much detail about the janitorial business (that would take a whole other book), we had a separate charge for “touch-ups.” This was a charge for a particular property when we were required to come back to the property and clean up a mess that was made by a repair person who came in after us. Now, this might have been an inconvenience, but at least we got to charge for our services.

However, if my cleaners missed something, we had to “go back” to the property and correct the issue for “free.” So I quickly learned that it was best if my cleaners vacuumed the last thing before they left.  For example, if you have a property manager inspect the unit, make sure that you go back and vacuum every place the manager walked. This way, there are NO footprints left behind and no “touch-up” calls needed.

I even had my cleaners “back” their way out of the apartment. This may sound funny, except when I’d get a call to come “back” to correct something my cleaners “missed,” that is. With this policy in place, it was easier for me to show the property manager once I arrived that someone had been in the unit since we had left. It was a regular occurrence for us to get a call to go back and clean up the “sheet rock dust” that was on the floor.

When I sent my supervisor to the complex, he could point out to the property manager that you can clearly see the “vacuum lines” underneath where the sheet rock dust had fallen. While this may seem a little like CSI, it was crucial to the profitability of my janitorial business. Literally, we would profit hundreds of dollars a week more each and every week that we put this “little” policy in place.

These are the types of seemingly simple things that we learned over the time in developing our processes.  We refined the processes, sometimes through trial and error, resulting in part of the value of the business we were now selling.

Therefore, when I sold the business, to ensure that the buyer got at least the same value from the business that we had, I needed to make sure that the buyer knew full well “why” we vacuumed the way we did, how it could save him money and how not to “leak money” by ignoring this vital – and simple – process. If he didn’t understand this concept, he could easily change the policy when the teams complained about the extra five minutes that it sometimes cost them. The teams often missed the point that, sure, it may have cost them five minutes, but it saved the company hundreds of dollars.

Once the buyer understood this vacuum strategy and how it made him money, he could also see the value of me training him in my company’s specific protocols. Would you believe that, to this day, the janitorial business is still following this process? Sure you would, because it just plain makes sense.

Does Your Company Have Vacuum Strategies? Well, maybe not “vacuum strategies,” per se, but does it have “some” strategy that helps your profitability that a new owner would not immediately “pick up” on? In fact, you may not even realize or recall some of those strategies off the top of your head.

This is an area where a good business broker will help you really strip your company down to the brass tacks to make sure that no stone is unturned when it comes to training the new buyer with all the tools he’ll need to succeed.

To ensure that your buyer is properly trained in the operations of the business, you should make a list of everything that the business does. For instance, write down the answers to the following questions:

  • Who is responsible for each task?
  • And how, specifically – step-by-step if necessary – is each task completed?
  • Employees, vendors and clients – how do you work with each?
  • Who is the point person for each?
  • What special agreements do you have with each?
  • What are the best practices with each?

This may seem like busywork but, in fact, it is important to be detailed when handing over your company to someone new. It’s easy to miss something if you don’t strip the company down to the bottom and write these processes down from scratch. You don’t want the buyer losing an employee because you failed to let them know that an employee takes off every third Thursday.

It’s a little like baking a cake from scratch. Sure, your grandmother may know how to do it without consulting a recipe card, but could you tell someone how to do it without leaving out one single ingredient, step, temperature or detail? Not hardly; that’s why recipe cards – and unique processes – were invented!

This article is simply an outline of the process my firm uses everyday with our clients. We have a detailed system for how you develop a training process for your buyer. Many times a written, detailed plan is not necessary, but just as often it can help you, the seller, understand the “unique” processes your business follows every day that you forgot about. Many times you’ve been doing these processes so long you take them for granted, but leaving them out of the equation can leave your buyer empty-handed – and unprepared.

Take time before the actual sale of your business and “walk” through these steps so that you can have the confidence that when you finance your business the buyer is qualified AND trained for your particular business. It doesn’t matter if the buyer has more experience in the industry than you do (this is actually a common occurrence with buyers our firm locates) or if the buyer does not have more experience in the industry than you.

Regardless of how experienced he or she may be in your industry, you still have more experience at your particular business than the buyer. You understand the employees, vendors and clients; you know the details through and through.

To succeed, the buyer needs to understand every aspect of your business and how the business operates, especially the areas that your company operates differently from others in the industry – and how that difference is a competitive edge. Set them up for success!

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Scot Cockroft Business Broker
Hi, I’m Scot Cockroft.

When I founded Sigma Mergers and Acquisitions back in 2003, I had sold my business the year prior.

Now, that can sound good, but let me tell you, back in 2003, it was not easy to sell a business. Not that I’m saying in modern day times it’s easy to sell a business, but back then I interviewed broker after broker after broker, and no one was interested in actually seeing the value that my business brought to the table.

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Sigma is a the leading business broker in with Corporate offices in Dallas/Fort Worth with roots from 1984. Over 600 businesses sold in Dallas, Fort Worth, Texas, Oklahoma and across the South. Sigma provides full business brokerage services with NO upfront fees. We provide Market approach business valuations for business sales. Sigma is passionate about helping business owners achieve their goal of financial security. Contact us today for a free no obligation business valuation. We are here to help you achieve your goals.

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