What are The Benefits of a Houston, TX Business Broker?

What are The Benefits of a Houston, TX Business Broker?

A business broker plays a key role in the business sale process, and they help everything go smoothly for all parties involved in the sale. In other words, a Houston, TX business broker makes the mergers and acquisitions process easy for sellers (and buyers). Moreover, they help ensure sellers and buyers both receive a deal that is fair and reasonable. In this review, we take a close look at the 5 most important benefits a Houston business broker offers for their client. 

Accurate Valuation

An experienced business broker in Houston, TX is able to provide you with an accurate valuation for your company. This is of the utmost importance when it comes to selling your business. Otherwise, you may be surprised by how low the offers you receive are and have no ability to counter effectively. With a professional valuation from a Houston business broker, you can justify your asking price with facts, figures, and other supporting evidence. 


Also, your Houston business broker understands the local area and how much businesses cost to acquire within your specific location. This is especially important if you have an in-person store (i.e. retail store, restaurant). Specifically, your business broker should use a market approach that identifies your company’s worth based on recent sales data (rule of thumb data) for your industry. 

Access to Potential Buyers

Finding qualified buyers is one of the hardest parts of the sales process if you do not utilize an experienced business broker in Houston. Your broker should have an extensive database that contains hundreds of potential buyers. They also have access to other business brokers who represent buyers and some of the most wealthy investors and entrepreneurs within Houston, TX. 


Additionally, many buyers come to business brokers to find a business to buy. Most business brokers have multiple listings at one time. Brokers understand this, and they may contact the broker if they are looking to buy. In other cases, they may see a business that the broker has listed and ultimately end up buying yours instead.

Professional Negotiator

Negotiations are the most dreaded aspect of the sale for many business sellers. There are numerous emotions involved with the seller (and potential buyers). These emotions can make discussions difficult and, in far too many cases, unsuccessful. A Houston business broker understands how to negotiate in a professional manner. Moreover, they understand how to negotiate based on facts, figures, and supporting evidence. This allows them to facilitate a fair deal. They may even leverage competing bids to negotiate a sale price that is greater than what is considered “fair market value.” 

Maintain Confidentiality

You must maintain the confidentiality of the sale throughout the sales process. Why is this important? Well, if news that you are selling your company were to become public, then your employees may start to fear job loss as they are not sure of the unknown buyer’s intentions. This may lead them to leave your company and seek new opportunities; a high employee turnover rate, in return, could lead to a decrease in your valuation and subsequently lower offers than you otherwise would receive. 


Additionally, if your long-term customers were to catch wind of the news before you are able to inform them in a more professional manner, then this may hurt your relationship with them, leading them to seek new opportunities (possibly with your competitors). A loss of your biggest customers/clients can significantly hinder your company’s profitability and subsequently the valuation. 


Needless to say, due to these reasons, you must choose a Houston business broker who can help you sell your company confidentiality. An experienced business broker who can maintain the confidentiality of the sale is a huge advantage and helps ensure the sale price is much higher and the process of selling is completed professionally and in more of a stress-free manner. 

Maximize The Sale Price

The primary goal for many sellers is to maximize the sale price. This is, of course, easier said than done as the buyer’s primary goal is to get the lowest purchase price possible. An experienced Houston, TX business broker understands how to justify your valuation and get buyers to see the full value your company has to offer. As discussed, they are also professional negotiators. This all leads to a higher sale price than you may otherwise receive without a qualified and experienced broker. 

Need a Houston, TX Business Broker? Contact Us Today

Sigma Mergers and Acquisitions understands the Houston community and has access to hundreds of potential buyers in the area. We can help you find a buyer for your company discretely, ensuring you receive full value in a sale. Contact us today for more information and to receive a free, no-obligation business valuation.

Sigma Mergers & Acquisitions is the leading Mergers and Acquisitions, Business broker advisory firm in Dallas and Houston Texas specializing in facilitating strategic transactions for businesses across diverse industries. Our seasoned team of experts meticulously navigates clients through the intricate process of Business brokerage, mergers, acquisitions, and divestitures, ensuring seamless transitions and maximizing value. With a client-centric approach, we offer tailored solutions designed to meet the unique needs and objectives of each organization. Our comprehensive suite of services encompasses every aspect of the transaction lifecycle, from initial valuation and market analysis to due diligence, negotiation, and post-merger integration. Through a combination of extensive industry experience, market insights, and unparalleled dedication, Sigma Mergers & Acquisitions delivers exceptional results that drive growth and prosperity for our clients. Whether you are considering selling your business, seeking strategic acquisitions, or exploring other growth opportunities, trust Sigma Mergers & Acquisitions to be your trusted partner every step of the way. Contact us today to discover how we can help you unlock the full potential of your business and achieve your strategic objectives.

Scot Cockroft Business Broker
Hi, I’m Scot Cockroft.

When I founded Sigma Mergers and Acquisitions back in 2003, I had sold my business the year prior.

Now, that can sound good, but let me tell you, back in 2003, it was not easy to sell a business. Not that I’m saying in modern day times it’s easy to sell a business, but back then I interviewed broker after broker after broker, and no one was interested in actually seeing the value that my business brought to the table.


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Sigma is a the leading business broker in with Corporate offices in Dallas/Fort Worth with roots from 1984. Over 600 businesses sold in Dallas, Fort Worth, Texas, Oklahoma and across the South. Sigma provides full business brokerage services with NO upfront fees. We provide Market approach business valuations for business sales. Sigma is passionate about helping business owners achieve their goal of financial security. Contact us today for a free no obligation business valuation. We are here to help you achieve your goals.

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