There is often a fair amount of ambiguity in regard to non-binding vs. binding offers (and which you need to use as a potential buyer)...

[ez-toc] Your first offer for a company serves as a starting point for future negotiations. It is important to make a strategic first offer so..

A letter of intent, also called an LOI, is an essential component of the business buying process. For buyers, an LOI provides them with the..